We must now bring our life back on track by following all precautions.
On associating with the brand, Rahul Dravid said, “I am glad to take on CarDekho Gaadi’s thought ahead as it reflects my opinion also. We believe this campaign will acceletrate our growth and expand our reach to a larger set of customers.” The country recognizes their meritorious contirbution to society. We joined hands with iconic film star Mahesh Bapu and legendary cricketer Rahul Dravid as brand ambassadors to convey the message. As a country, the feeling of taking our collective destiny in our own hands is the cultural insight that we have tried to bring to life. Says Mr Gaurav Mehta, Chief Marketing Officer, CarDekho, “The objective of our campaign is to help people sell their cars from the comfort of their home or anyplace of their choosing. The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications. The online traffic on CarDekho has reached to its highest levels ever which clearly indicates the willingness of customers to buy & sell cars.ĬarDekho has successfully digitized the auto ecosystem in India and is aggressively pursuing its vision to champion the personal mobility space by helping customers across their entire car purchase, ownership and sale journey. With increased digitization of the automobile industry, CarDekho has witnessed tremendous surge in customer traffic on its website.
The campaign evokes this sentiment with both Rahul Dravid and Mahesh Babu who easily sell their vehicleswith utmost comfort from their workplace & home to CarDekho Gaadi by just using the CarDekho mobile app and bring happiness for others, thus move ahead in life.
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